A. Fadhillah, Saparuddin Mukhtar, and Osly Usman, “Driving Business Performance in Jakarta’s Fried Chicken MSMEs: The Role of Product and Service Innovation in Creating Competitive Advantage”, Journal of Strategic Innovation in Economics and Business, vol. 1, no. 2, pp. 36–55, Nov. 2025, doi: 10.65101/sinebis.v1i2.166.